The 12-session programme outline
Read the proposed sequence, the work made in each session and the questions used to review it.
Download the fileTHE FREE FIELDNOTES
Start with a question.
Leave with a useful draft.
Practical guides and plain-text worksheets for your next campaign. Read, adapt and save them without an account or an email address.
PLANNING01
A better brief, before a better ad.
Seven questions that connect a customer, an offer and a useful next step. Includes a worked fictional example.
Read the guideAI & CREATIVE02
Give AI a brief. Keep the judgement.
Turn a vague request into a focused draft, then check the claims and choices before you use it.
Read the guideMEASUREMENT03
Choose the signal before the spend.
Define a qualified enquiry, record the right numbers and decide what the next test should answer.
Read the guideCHOOSING A COURSE04
Compare courses on what you will actually do.
Eight questions to ask any provider before you pay, from practical work and feedback to the total price and what the certificate really is.
Read the guidePORTFOLIO05
Show the decisions, not only the ads.
The seven parts of a campaign portfolio an employer or client can follow, with fictional examples and honest labels for practice work.
Read the guidePut one idea
into practice.
Start with the campaign brief. Use its answers to frame an AI drafting task. Then define how you will judge the enquiry journey before any ad spend.
These resources teach a planning process. All worked businesses and numerical examples are fictional, and no performance target is promised.
Try the thinking before the course.
Our sample lesson lets you explore three connected campaign decisions and read the reasoning behind each answer.
Try the interactive lessonKEEP THE USEFUL PARTS
A small toolkit.
Room to make it yours.
Editable plain-text files, ready to open in a notes app or document editor. Save a copy and replace the practice details with your own approved example.
A complete worked campaign
Keep the fictional florist brief, creative, page, channel plans and measurement example together in one editable reference.
Download the fileThe portfolio review checklist
Use five criteria to record evidence, identify a weak link and choose a useful revision.
Download the fileYour course preparation checklist
Clarify your learning goal, prepare an appropriate practice case and note the details to review before enrolment.
Download the file