THE FIRST AMMAN COHORT IS IN PLANNINGGet the details before you decide
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IN PERSON · ENGLISH · AMMAN, JORDAN

A SAMPLE OF THE THINKING

Before the campaign,
three better questions.

Explore a short fictional exercise. Choose an audience, refine a message and decide what evidence would help. No account, email or advertising budget is needed.

Open the sample lessonDownload the worked example

THE PRACTICE BRIEF

A thoughtful gift.
A busy day.

A fictional Amman florist is exploring a bouquet delivery offer. The starting hypothesis: some customers want to send a thoughtful gift without spending an afternoon comparing options.

The delivery area, availability and commercial terms would need checking before a real campaign. No results in this example are presented as evidence of success.

What the campaign needs to connect.

  • The personA customer with an occasion, a date and a delivery need.
  • The messageA relevant benefit with a clear enquiry action.
  • The decisionWhether suitable enquiries progress to confirmed orders.
THE CAMPAIGN DESK / A FICTIONAL EXERCISE0 / 3 explored
01

Start with a person.

A fictional Amman florist is exploring a delivery offer. Which customer description gives the campaign the clearest starting point?

02

Give the message a job.

For that customer, which direction makes the benefit most specific without inventing proof?

03

Choose a useful signal.

Before testing the enquiry journey, which signal would best help judge the quality of demand?

Explore all three questions to open the feedback. Your choices stay in this page only; they are not submitted or stored.

AFTER THE EXERCISE

Keep the question.
Improve the draft.

The more useful answer is the one that makes an assumption visible and a next step possible. A polished sentence alone cannot tell you whether a campaign will work.

In the programme, this starting exercise develops into Meta campaign drafts, creative previews, a Google Search build and Ads Editor export, AI control maps, and a reviewed evidence folder.

See the full worked portfolioSee the learning route

Bring the exercise to your own brief.

  1. Name one customer situation.
  2. Write one benefit you can support.
  3. Choose one useful next action.
  4. List the operational facts you must confirm.
  5. Decide how you will review enquiry quality.
Open the campaign brief guide

YOUR NEXT CHAPTER

Make space
for better.

Get the programme details.
See whether the next cohort fits your plans.

Request programme details
The details come first.

Ask for the programme fee and what is included. You will receive the full information before deciding or making a payment.

The first cohort is in planning. Teaching is in person in Amman. Dates, the exact venue and enrolment terms are not yet confirmed. An enquiry does not reserve a place.

Begin with the free resources