Understand the situation.
A worked example gives the group something specific to examine. Start with the customer, identify what is known and separate it from what still needs checking before choosing tools or channels.
YOUR INSTRUCTOR
Meet Ayhan
Burak Ünlü.
A digital marketer with eight years of experience. Originally from Türkiye and now based in Amman, Ayhan will teach the proposed programme in English.
EXPERIENCE, IN THE CONVERSATION
The decisions
behind the work.
The proposed programme brings audience research, content, advertising and measurement into one practical project. Ayhan’s role is to guide that work: introduce the idea, help you examine a draft and ask what supports the next decision.
The emphasis is on reasoning you can explain. Who is the campaign for? Which claim can you support? What should happen after the click? Each answer gives the next part of the campaign a clearer purpose.
- Experience
- 8 years in digital marketing
- Based in
- Amman, Jordan
- Teaching language
- English
THE PROPOSED TEACHING APPROACH
See the idea.
Question the draft.
Make your reasoning visible.
A brief, a message or a campaign plan creates a useful discussion. The proposed feedback approach connects the pieces and asks what supports the decision you have made.
Explain what changed.
Keep the original draft alongside the improvement. A portfolio becomes more useful when it shows what you changed, why you changed it and which questions remain open.
The exact Amman venue, timetable and feedback arrangements will be shared before enrolment.
AI, WITH JUDGEMENT
Explore more.
Choose with care.
AI-assisted Meta and Google practice connects research questions, creative options, keyword groups and campaign drafts. Ayhan guides the review of these outputs, the platform automation controls and a demonstration of how an API connects the steps.
A fluent answer does not make a claim true. You will practise identifying unsupported promises, refining the wording and explaining which ideas earned their place.
Explore the AI review guideEXPERIENCE THE THINKING
A small brief.
A useful first step.
Try a short exercise for a fictional Amman florist. Choose an audience, examine the message and decide what an enquiry actually tells you.
YOUR NEXT CHAPTER
Make space
for better.
Get the programme details.
See whether the next cohort fits your plans.
The details come first.
Ask for the programme fee and what is included. You will receive the full information before deciding or making a payment.
The first cohort is in planning. Teaching is in person in Amman. Dates, the exact venue and enrolment terms are not yet confirmed. An enquiry does not reserve a place.
Begin with the free resources