A brief with a point of view.
The customer, the situation, the offer and the assumptions that still need checking.
AI-ASSISTED DIGITAL MARKETING · AMMAN
Good
marketing
takes form.
Build a campaign you can explain. Practise AI-assisted Meta and Google advertising, in person in Amman, with guided work and a portfolio of evidence.
Try a short lesson first
05weeks of in-person practice
12 / 36sessions / scheduled hours
Englishthe language of learning
Your campaign12 evidence pieces · hours include breaks
I. SOMETHING TO SHOW FOR YOUR THINKING
A campaign takes shape.
Your decisions make it yours.
Build a body of work that shows how the pieces connect. The proposed programme follows one campaign from the first question to the final review.
Creative with a clear purpose.
AI-assisted Meta ad drafts and creative previews, checked for claims, message and placement.
A path beyond the click.
A Google Search structure, negative keywords and a reviewed Ads Editor export connected to your enquiry journey.
A plan for the next decision.
Meta and Google AI control maps, a reporting sheet and a test plan, brought together in your evidence folder.
II. THE CURRICULUM
Five chapters.
A way of thinking.
The offer. Meta drafts. Google Search and Editor.
AI controls. Measurement and a final review.
Each chapter gives the next one a reason to exist.
Explore a fieldnote. Hover to lift, click or tap to open.
III. FIND YOUR STARTING POINT
For the person
ready to connect it.
You do not need to have managed ad accounts. Bring curiosity, confidence using a laptop and a willingness to discuss your work in English.
Check the preparation and requirementsBusiness owners
You know your business. You want a clearer way to choose a message, a channel and a useful next action.
Early-career marketers
You have met the tools. You want to see how research, creative and measurement work together.
People who learn by making
You want guided practice, constructive questions and the chance to improve a draft.
Already an advanced channel specialist? Check the curriculum carefully: this programme connects the foundations rather than promising specialist account optimisation.
IV. A LITTLE MORE INTENTION
A LITTLE MORE INTENTION.An ordinary line.
An ordinary line.
A clearer idea.
Use AI to explore directions. Then bring the work back to a real customer need.
THE COPY DESK / FICTIONAL FLORIST
First draft
“The best flowers.
Great prices.
Buy now.”
A big claim. Very little context.
V. THE PERSON GUIDING THE WORK
Experience,
in the conversation.
Ayhan Burak Ünlü is a digital marketer with eight years of experience. Originally from Türkiye and now based in Amman, he will teach the programme in English.
The proposed learning approach centres on practical work, questions and revision. Detailed session and feedback arrangements will be shared before enrolment.
Meet your instructorVI. START BEFORE THE FIRST SESSION
A few useful
things to work with.
Original guides and editable worksheets. Open access. No email required.
PLANNING01
A better brief, before a better ad.
Seven questions that connect a customer, an offer and a useful next step. Includes a worked fictional example.
Read the guideAI & CREATIVE02
Give AI a brief. Keep the judgement.
Turn a vague request into a focused draft, then check the claims and choices before you use it.
Read the guideMEASUREMENT03
Choose the signal before the spend.
Define a qualified enquiry, record the right numbers and decide what the next test should answer.
Read the guideCHOOSING A COURSE04
Compare courses on what you will actually do.
Eight questions to ask any provider before you pay, from practical work and feedback to the total price and what the certificate really is.
Read the guidePORTFOLIO05
Show the decisions, not only the ads.
The seven parts of a campaign portfolio an employer or client can follow, with fictional examples and honest labels for practice work.
Read the guideYOUR NEXT CHAPTER
Make space
for better.
Get the programme details.
See whether the next cohort fits your plans.
The details come first.
Ask for the programme fee and what is included. You will receive the full information before deciding or making a payment.
The first cohort is in planning. Teaching is in person in Amman. Dates, the exact venue and enrolment terms are not yet confirmed. An enquiry does not reserve a place.
Begin with the free resources