Find the question.
Begin with a focused explanation and a worked example. Identify the customer problem and the decision the work needs to support.
THE LEARNING EXPERIENCE
Make the work.
Make it better.
A useful lesson changes what you can do next. The proposed programme combines explanations, worked examples, guided practice and feedback around one connected campaign.
THE PROPOSED LEARNING LOOP
Learn. Make.
Question. Refine.
You will be asked to explain a choice, not simply repeat a sequence of clicks. Each draft is a chance to improve the reasoning behind the work.
Make a first version.
Apply the idea to your campaign. Create a brief, a message, a structure or a measurement plan that can be discussed.
Bring it into the conversation.
Use questions and feedback to find weak assumptions, disconnected choices and claims that need evidence.
Keep the useful change.
Revise the work and explain what improved. Carry that decision forward into the next chapter of the campaign.
AI WITH A CLEAR ROLE
More possibilities.
Your judgement.
Use AI to sharpen a question, explore a few creative directions or produce a first draft. Then check what it says against the brief and the evidence you actually have.
You remain responsible for the claims, the choice and the next step. Real customer data, confidential documents and unsupported promises do not belong in practice prompts.
Use the AI draft review worksheetWhat feedback should help you answer.
- Clarity
Can another person understand the customer, offer and next action?
- Coherence
Do the message, channel and landing page support the same idea?
- Evidence
Which claims are supported? Which assumptions need checking?
- Next steps
What would you revise or test, and why?
YOUR INSTRUCTOR
Eight years
in digital marketing.
Ayhan Burak Ünlü is a Turkish digital marketer based in Amman. He brings eight years of digital marketing experience to the programme and will teach in English.
The proposed approach centres on practical drafts, constructive questions and useful revision. The exact Amman venue, timetable and feedback arrangements will be shared before enrolment.
Meet your instructorAI-ASSISTED META & GOOGLE ADVERTISING
Let AI help.
Know what you are approving.
Build Meta and Google campaign drafts with AI support. Explore message angles, organise search intent and develop creative variations, then check the output against the offer, audience and evidence.
A clear brief. A stronger draft.
Use AI to develop creative angles and copy variations. Build the campaign structure, inspect placements and examine available Advantage+ controls.
Your evidence: an unpublished campaign, creative previews and a map of the choices you delegate or constrain.
Intent before automation.
Use AI to organise search themes, suggest ad copy and surface exclusion candidates. Check the work in a Search structure and an Ads Editor file. Study AI Max and Performance Max through their available controls.
Your evidence: a reviewed campaign file, negative-keyword reasoning and an automation control plan.
See how an API joins the steps.
Follow a guided example that sends approved fictional facts to an AI model, checks the response and prepares a campaign draft. Learn where access permissions, usage limits and saved work belong.
Your evidence: an annotated workflow and a record of the AI suggestions you accepted, edited or rejected.
Two kinds of AI. One clear brief.
An external model helps prepare and review work. Meta and Google operate their own advertising automation. Connecting a model through an API does not replace the platforms’ account permissions or give it authority to spend.
You choose the objective, approved facts, budget boundaries and conversion definitions. Platform features vary by account and campaign type; supplied examples keep the learning moving when access differs.
Follow the handoff.
- Brief: approved facts, a specific task and a spending boundary.
- Draft: the model proposes copy, structure or analysis.
- Check: validate fields, claims, relevance and permissions.
- Review: keep the decision and save the approved draft.
Course practice stays in drafts, test accounts or offline files. No personal API key or student advertising spend is required for the supplied exercises. This is a guided marketing workflow, not a promise of a fully autonomous live ad account.
TWO WAYS INTO THE WORK
Bring your context.
Build a connected plan.
These fictional practice scenarios show how the same learning process can serve different starting points. They are examples of work, not student results.
From scattered tips to a useful enquiry.
A fictional home-organisation service in Amman posts advice and service reminders. The owner wants to focus on one situation: someone trying to make a small living space easier to use.
The question: What does that person need to understand before asking about the service?
- A focused brief: describe the customer situation and separate confirmed service details from assumptions about area, availability and scope.
- A message and page outline: connect a useful post to the service and a clear enquiry, checking AI drafts for unsupported claims.
- A follow-up and measurement plan: define a suitable enquiry, who replies and what is recorded. A new enquiry, a suitable enquiry and a booking are different stages.
Review: can a person understand the offer, the unanswered questions and what happens after the enquiry?
Start with the campaign briefFrom a good post to an explainable campaign.
A fictional stationery retailer wants to present a notebook as a gift. A developing marketer can make social posts, but wants to connect the audience, the message, search intent and measurement.
The question: Can someone follow the reasoning from the customer to the requested action?
- A brief and creative choices: identify what the gift buyer needs to know, write two openings and explain the chosen draft.
- A channel plan: distinguish social discovery from search intent; outline relevant themes, exclusions and a consistent landing page.
- A measurement and revision record: define the enquiry, use clearly labelled practice numbers and keep the original draft beside the change.
Review: what changed after feedback, why did it change and what would need checking before a real launch?
Explore a complete worked portfolioYOUR NEXT CHAPTER
Make space
for better.
Get the programme details.
See whether the next cohort fits your plans.
The details come first.
Ask for the programme fee and what is included. You will receive the full information before deciding or making a payment.
The first cohort is in planning. Teaching is in person in Amman. Dates, the exact venue and enrolment terms are not yet confirmed. An enquiry does not reserve a place.
Begin with the free resources