CAMPAIGN PORTFOLIO CHECKLIST
Portfolio owner / date / version:

1. Brief: one action, audience, offer, limits
2. Audience: situation described, source stated
3. Offer and message: unconfirmed details marked
4. Draft ads: AI suggestion, my changes, review note
5. Where the click goes: same promise, mismatches noted
6. Measurement: what I count, where, stop/change rule
7. Learning note: what I would change, what I don't know
Every page labelled: fictional / simulation / real (with permission)
No invented results, reviews or client names