SEVEN-QUESTION CAMPAIGN BRIEF
Business / campaign:
Owner / date / version:

1. One action we want:
2. Audience and buying situation:
3. Customer question or difficulty:
4. Offer, price and practical limits:
5. Evidence we can actually use:
6. Channel, message and next step:
7. Measures, spending cap and review date:

Unknowns to confirm:
Person responsible for each unknown:
Enquiry reply owner:
Approval before publication:
One sentence describing the whole campaign: